International Business

In this article we debate the pros and con’s of using pay per click advertising in your work from home business marketing plan. We are going to forget about the costs because there are many articles already out there that discuss this subject, including a few of our own. Instead we are going to focus on how to use PPC to ensure you don’t fall into the traps that the majority of online business owners do when using this form of marketing.

First let us categorically state that there is no single marketing type that will make your business the success that you desire. Good marketing is when you mix various methods that all supply a certain flow of customers to your business and get them to spend money. We consider Pay Per Click when used properly is will bring you the majority of paying customers to your site. Yes over 50% in every business that uses it properly.

So what is a good way to use it? First step is to decide the basic keyword for what you wish to sell so let’s make up a product and call it “yellow thingies”. The first mistake that most people do is bid for that keyword only and I don’t care how many searches each day there is for yellow thingies you will never get enough clicks to make it pay. We rarely go into a campaign using less than 50 keywords; usually it is between 100 and 200 keywords that we bid on. This ensures that our ad is clicked upon by everybody that may have a need for yellow thingies.

Here’s what we do: In the Google AdWords website there is a free tool that allows you to enter your main keyword or keyword phrase and it goes out and finds every like keyword that ahs some degree of match with your phrase. Not only does it do this but it also shows you the amount of searched for each of the keywords made in their search engine for both last month and the monthly average over the past year.

Go through this list and select every keyword that you think will be used by people that may buy yellow thingies and add them to the list of keywords you will bid on. Don’t make the mistake of thinking this is far too many I couldn’t possibly make the payment if 20,000 people click on my ad today. You have total control of how much you spend each day and set a daily limit of whatever you wish - it could be as little as $5 per day and what happens is once you reach your daily limit your ad comes offline until midnight when you start all over again. We suggest you sue a minimum of $10 each day or $20 if your budget stretches that far. The higher your daily limit the more highly the system thinks of you and will give you better positioning.

Now we come to the real factor that makes the difference between costly marketing and reasonable marketing. You need a piece of software to track your campaign keyword by keyword, day by day and this will turn you into a professional with the ability to scrap a keyword that isn’t paying and keep those that do pay.

For instance you may find that the keyword “yellow thingies” received 1,000 clicks in one day and made 2 sales. Whereas the keyword phrase: “yellow thingies in Hawaii” showed 500 clicks and made 12 sales. At $25 per sale and 15 cents per click the phrase “yellow thingies” brought you in $50 and cost you $150 and you should really drop this keyword phrase immediately from your campaign. However, the phrase “yellow thingies in Hawaii” brought in sales worth $300 and only cost $75 in PPC advertising. You will keep this keyword because it is profitable.

If you check the profitability of each keyword regularly it doesn’t take long until you are only paying for profitable keyword phrases and this leads to you becoming a successful marketer.About the Author:

Sen Tinal uses his vast business experience gained bothoffline and online over the past 30 years when researching and writingarticles.  he is especially interested in pay per clickbecause for a couple of years was unable to grasp the basics. Today he uses it as part of all campaigns because he hasfound theright software to guide him.   You can read more ofhis articles atthis website.

Article Source: ArticlesBase.com - Making Your Work From Home Business Profitable